Frédéric Planchon directs “Convert” for Chevy Silverado and Leo Burnett Detroit, Adweek’s Spot of the Day. A father-son relationship drifts off course in the digital age and Chevy’s Silverado gets it back on course by shifting attention to what’s most important. You can see more spots in the popular new campaign—featuring Planchon’s signature cinematic visuals and evocative performances—HERE. Tim Nudd writes in Adweek: “Quiet and poetic, ‘Convert’ has plenty of soul, as the father opens his son’s eyes to the world—contemporizing the Silverado for those who would do more than throw dry-cement bags into it.”
