Truck-driving ladies listen up: Chevy Silverado wants you. In this commercial directed by Frédéric Planchon, a strong and beautiful woman has just as much need for the reliability, utility and comfort that characterizes today’s Silverado, as a man. Adweek applauded Leo Burnett’s success turning that stereotype on its head. Business Insider writes, “What really makes the spot work is that the spot would work regardless of its protagonist’s gender.”
