To launch the new Air Jordan XXX sneakers, Mark Romanek teamed up with Wieden + Kennedy for the new ad, ‘Make Space’. Featuring Oklahoma City Thunder’s Russell Westbrook, the ad is narrated by a tough talking shorty who introduces the point guard in all his glory. The kid may be a sideline hype man or he may be the voice inside Russell’s head. Who knows? But it’s clear that in this ad, Russell, who walks out to Run the Jewels is ready to take flight, so you better make space.
