Happy International Women’s Day to all of the incrus Content, including our clients,Happy International Women’s Day to all of the incredible and inspiring women of Anonymous Content, including our clients, colleagues and friends! Today, we are proud to spotlight the women of our commercial directing roster and their changemaking work. Read on for more about each of these women and to view their reels.Happy International Women’s Day to all of the incredible and inspiring
ELENA PETITTI DI RORETO builds layered imaginative narratives for commercials and fashion films. Taking inspiration from art and photography, her work is characterized by a strong attention to aesthetics: details, light and composition. Based in London, she has worked with worldwide brands including Hennessy, Harley-Davidson, Bottega Veneta, Valentino, Hugo Boss, Vogue Italia and i-D. Her latest, “First Cup” for WaterAid, highlights the impact access to clean water has across generations. The film, which she shot in Malawi, won Silver for Best Child Direction at the Kinsale Shark Awards. Other recent work includes the stark-palette blend of visuals for Aberlour whisky, a visually lush exploration for VRBO, and her first Super Bowl spot, the emotional odyssey “Monday” for Publicis Groupe’s “Working With Cancer” campaign, which won the 2023 Cannes Lions Health Grand Prix for Good. The film, which Elena also scripted, tells the story of two people’s complex physical, mental and emotional journeys as they prepare to return to their workplaces, as they fight cancer.
Other notable work includes her 34-minute film, ANNA, which interweaves live performance, interviews, and abstract imagery to create a multi-dimensional portrait of the iconic opera singer Anna Netrebko.
Elena has won several prestigious awards in her native country Italy, including Best New Italian Film at the Fashion Film Festival Milano in 2016 and 2018.
